Facial recognition is the latest tech trend that’s been an interesting topic of discussion. On one end, it’s a tool many admit is incredibly useful for security, but on the other hand, it’s faced a fair amount of controversy. This has provided a landscape of thought leaders from an array of facial recognition uses, which is why picked a few of our favorites of note. Check them out below:
If there’s one company that could break the barrier as a thought leader in facial recognition, it has to be Anyvision. Not only does Anyvision have the best grasp on how face recognition works, but they are already working with some of the best and brightest in law enforcement, security, and information systems, poising themselves to become the frontrunner for the industry. Additionally, they also separate themselves from the competition quite a bit by offering comprehensive tools to use on your phone and desktop, simplifying accessibility across the board. And while that sounds like an item most facial recognition should address, what makes Anyvision so advanced is how they’ve coupled these abilities with the major players in facial recognition.
While many of us are often introduced to facial recognition via FaceID or other consumer products, the biggest buyers of this technology will be at the enterprise level with policing or security. According to Markets and Markets, with the facial recognition industry estimated to be worth $7.76 billion by 2022, the most significant players will be those who established partnerships early with law enforcement and other protection agencies. For how much Anyvision has established a relationship with those firms, don’t be surprised if they take up a significant amount of the facial recognition market share by that 2022 estimate.
If there’s a tech trend to follow, Amazon is going to have a hat in the ring. Their contribution to the world of facial recognition is a software called Rekognition, and in true Amazon fashion, it has come with a fair amount of feedback. As noted by USA Today, over 152,000 people signed off with the ACLU as being against Amazon’s Rekognition software, including some of their early investors.
Why is this the case? Two big concerns come into play. First, in their attempt to be early to market, Amazon’s system proved inaccuracies that many cited as biased and discriminatory; and second, their eagerness to work so closely with law enforcement without the consultation or even opinions of their shareholders/consumers struck a red flag, which many have been skeptical of ever since. However, it’s not all doom and gloom for the Washington-based mammoth, as they’ve been attempting to make serious strides towards improvement in recent months to hopefully garnering consumer trust with using facial recognition.
As Amazon can’t be the only Silicon Valley titan with their hand in facial recognition, Google had to come up with a response too, bringing along FaceNet. Believe it or not, their software (while having some hiccups around 2015) has become one of the most accurate on the market. According to Gemalto, Google’s FaceNet scored 95 percent accuracy on a test called YouTube Faces DB, which means it’s well on its way to being a top contender. Not one to shy away from being dominant in the market, Google is quietly, but surely working towards that goal, and definitely a leader to keep your eye on.
Although not quite involved in the creation of facial recognition software, as the largest photo sharing app on the planet, they certainly have a say in how it’s used. We recently saw this in 2016, which as noted by The Verge, there’s been quite a bit of controversy over the relationship between facial recognition and social media; the specific case the article mentions is about the Baltimore Police Department’s use of Geofeedia, which scoured through Instagram posts to find the identity of Freddie Gray protestors for outstanding warrants. Yes, an early use case of facial recognition was a government entity going through your Instagram followers because they wanted to protest, which Instagram (as well as Facebook and Twitter) put a stop to pretty quickly. Now with the ball in their court, it’ll be interesting to see how those in the facial recognition world approach social networks like Instagram in how they’ll give access to data.
Finally, as one of the most popular electronic consumer goods using facial recognition, Apple’s FaceID has completely changed how comfortable people are with face scanners, as well as the potential security benefits that come with the software. In fact, as noted in a survey conducted in the Winter of 2018 by eMarketer, despite 46.1 percent of respondents stating they wouldn’t buy a device with facial recognition, recent iPhone X sales this past December suggest otherwise. Yes, now with the people’s attention, it’ll be interesting to see how Apple decides to grow the use of facial recognition software, especially when it comes to security and privacy. Until then, we’ve already seen them do a bang-up job that all-in-all consumers love.
What are some thought leaders in the facial recognition industry that you’ve been following? Comment your suggestions below!